At Campbell Strategies, we are getting lots of calls from clients wanting to keep their businesses on the radar screens of government decision-makers. For them, its mission-critical.
All levels of government- federal, provincial, and municipal – are dealing with COVID-19, and in real time. This makes for a dynamic decision-making environment (and not always the best one). While, our governments are doing the best they can, they are working under the weight of pressures greater than they’ve ever experienced before. Their decisions have life and death consequences, as well as significant impacts on quality of life and the economy. Your business also will be impacted.
The good news is that decisions are being made quickly. The bad news (other than the virus itself) is that quick government decisions often overlook the specific needs of specific companies. Even when governments make quick decisions that seem good for an entire industry, the specific dynamics of a single business in that industry – like yours – may be overlooked. Perhaps to the point of not being able to operate at all.
That is why we are here. Campbell Strategies lives at the intersection of business and governments. So while your industry association may be taking good care of your industry … who is taking care of you? Governments tend to operate in broad strokes. But the continuity of your business needs a laser focus.
Since this crisis began, we’ve been successful in ensuring that the individual needs of our clients are recognized. We’ve kept companies on the essential workplace lists when government officials had no idea just how important they are to Canada’s healthcare sector and the economy. We’ve made sure the right officials understand the intricacies of the supply chains in which each of our clients operate. We’ve reminded governments that not all business is easily done online and it is critical for some to have direct access to bricks and mortar locations.
Governments can’t be expected to know everything about your business. They need to be informed. That’s where Campbell Strategies comes in.
In the immediate term, governments need to know how important your business is to the national supply chain. In the short-term, the next steps for government are going to be investing in solutions to healthcare and re-starting the stalled economy. But your company can’t be part of these solutions if governments don’t know who you are, what you do, and why you are important to the government’s agenda. This is where Campbell Strategies can help you.
Get your business on government radars. Or, you may be left out of decisions that will be critical to your business.
For more information, please contact:
Barry Campbell: barry@campbellstrategies.com T: 416-368-7353 x 101
